Fashionscandal.com posted on 23rd May 2012 ‘The Demise of PAGE 3″. Thousands agreed with the post and those who polluted it grumbled and threatened me. On 15th July the widely read Sunday Magazine of Hindustan Times – BRUNCH had a Cover Story – “Who Killed Page 3?” It is a well written and an exhaustive piece and also has a quote from your humble blogger! Here is the link to the Brunch story:
It’s not just me but thousands who feel that ‘Page 3′ – the party & gossip section of tabloids is dead. The real achievers who work hard and party hard are shying away from Page 3. Nowadays all you get to see on the once coveted Page 3 are wannabes, PR driven activities and shameless plugs.
One can understand the deterioration of Page 3 of the National Daily that embarked upon the infamous idea of paid editorials – Medianet. Anybody and everybody who is willing to pay for his/her party to be covered is featured. One doesn’t expect real Page 3 stuff from this newspaper. But what shocks me is the appalling degradation of stuff featured by other top newspapers that aren’t bound by a concept like Medianet on their Page 3. In fact Page 3 has become a jamboree of absolute losers, wannabes and random people. High time the Editors take a look and stop the rot.
Come on who the hell are Mamta and Manu Rawal? The newspaper claims they are designers and splash a party hosted by them. Lately they have become Page 3 regulars. Who is Salloli Kumar? Last I knew that she and her hubby were notorious gatecrashers. Housewives turned event organisors, yesteryear models turned pimps or whatever, random DJs, model co-ordinators, builders who look like goons and automobile dealers now peep out of Page 3 day after day. It is such a horrendous site!
It is not that the real socialites or savvy and fashionable people aren’t partying. They just don’t want to be on Page 3 amongst pimps, gatecrashers, self-proclaimed fashion designers and dolly aunties, clamouring for space. My sincere appeal to the Editors to stop this rot and get the grace back on what Page 3 was originally conceived with. If they can’t then all newspapers should follow the Medianet route and earn huge revenues.
Some People never grow up; never learn!
On Saturday at the Blenders Pride Fashion Tour 2011 when Ramona Narang and Rohit Gandhi & Rahul Khanna were showcasing their collections at The Taj Palace Hotel, this Page 3 obsessed self-proclaimed socialite walks in without a bonafide front-row seat and eyes for a vacant coveted front-row seat. There were non available. Her friends quietly sat on the seats available on the second row but this wannabe socialite won’t. It is demeaning to her ‘stature’. Hahaha! Come on, if you really deserved one, a front-row seat would had been reserved for you. Why don’t you get this simple fact in your head.
So what does this Wannabe Socialite do? Well she walks up to FDCI Prez, Sunil Sethi (known for his big-heart) and pleads to him to accommodate her. Poor guy had no choice but to oblige and let the Wannabe Socialite park her big derriere on his front-row seat. We couldn’t help but laugh at it all and pity Sunil Sethi who was really uncomfortable throughout the show. Grow up lady.It’s not the first time you have been piling on to others’ seats in the front-row. Once you shamelessly grabbed a ‘Media’ seat and many a times squeezed yourself between people making every one uncomfortable.
Delhi’s self-confessed socialites are becoming shameless by the day. At the Vogue Fashion’s Night Out at DLF Emporio, there were hordes of Gatecrashers at the After-Party at Setz. Designers too gatecrashed and so did another wannabe socialite with a group of 10. Anjalee and Arjun Kapoor were denied but some pushy designers and socialites managed to push in. I fail to understand why would one like to go where they aren’t invited?
At the same Vogue Fashion’s Night Out after-party there was a couple, a typical case of Delhi’s show-off walas. This couple – Pernia Qureshi and Arjun Prasad booked the Private Dining Room (PDR) at SETZ very well knowing that the place is booked for VNO’s after-party. They – Pernia and Arjun were seen pulling in people at the PDR. Saw them pulling in JJ Valaya and Suneet Varma who were there for the Vogue party and not for this show-offs Private Dinner. Tch-Tch…things people do to show-off. After all pop-in-law’s wealth doesn’t prick Arjun Prasad to hold lavish dinners just to show off!