I haven’t really understood why the luxury labels take to ‘art’ to earn goodwill. Last year Louis Vuitton brought in the famous artist of Indian origin – Anish Kapoor to Mumbai and Delhi. Anish’s art is eclectic but is still enjoyed by people who don’t really understand art in its esoteric terms. This week Italian luxury menswear company Ermenegildo Zegna unveiled its latest project - ZegnArt at Dr. Bhau Daji Lad Museum in Mumbai. Supervised by Anna Zegna, the project aims at encouraging and supporting contemporary artists.
ZegnArt Public’s institutional partner in Mumbai is the Dr. Bhau Daji Lad Museum, the city’s oldest museum, whose collection documents the applied arts and everyday life of nineteenth century Mumbai. Under the guidance of the director, Mrs. Tasneem Mehta, the museum has opened its doors to contemporary art, with an ambitious and far-sighted program of Indian artist. The institution has been selected on the basis of a common vision of art as a method of advancement and awareness of a community. In the coming months, together with director Tasneem Mehta, ZegnArt Public will engage with the context of Indian art scene and commission the first art work.
In March this year Ermenegildo Zegna unveiled its latest project, ZegnArt, in Trivero, the town where the company was founded. ZegnArt has been conceived as an independent project but complementary to the Zegna Foundation. ZegnArt focuses on three sections: Public, Special Projects and Art in Global Stores. Public combines the commission of a public work in collaboration with an international institution and a scholarship is offered to a young local artist to study in Italy.
Special Projects section includes ventures in collaboration with cultural institutions. The first such project, curated by Maria Luisa Frisa, is a commissioned installation by Lucy and Jorge Orta, entitled ”Fabulae Romanae”, in partnership and conceived for the Maxxi Museum in Rome, Italy, designed by Zaha Hadid and in conjunction with the Centre for Suistanable Fashion of The London College of Fashion.
The third section of the ZegnArt project will feature international artists, which display their works in Zegna’s leading flagship stores across the globe.
It is the first in India for Giorgio Armani – to conceptualise and design the Interiors of the upcoming luxury residential complexes. Giorgio Armaniand the Lodha Group, one the largest real estate developers of India have announced a partnership that has as its objective the design and the interiors of the residences and common areas of the Upper World Towers in Worli, Mumbai.
The Interior Design Studio Armani / Casa established by Giorgio Armani in 2003 offers for individuals and property developers a full service interior design that starts from the concept stage through to the supervision of the project. As stated by Armani/ Casa – “Integrated into its culture and ethos of India, the interiors of the World Towers will reflect the different facets of aesthetic sensibility of Giorgio Armani in the sign of a deep sense of comfort and functionality. The goal is to create a special atmosphere by virtue of combining shapes, textures and colors perfectly distributed in every room and wrapped in a soft light.”
The residences, designed for a demanding customer niche, will stand as one of the most prestigious residential projects in the world, supported by the high quality of design and the excellence of the service. The World Towers will also be the first project carried out by the Interior Design Studio Armani / Casa for each residential unit. Since its launch in June 2010, bookings for the World Towers residences have exceeded 160 units, making this the most sought after real estate project and the initiative’s most successful country.
Usually Sunday Nights are Dead Nights as the party-hearties recuperate from Saturday Night Madness and then there was the high-profile bash of Anil Kapoor’s for Tom Cruise. But tonight – the Sunday Night will keep the chatterati, gliteratti and fashionistas busy.
Mercedes-Benz World Catwalk, a new program by the luxury car maker is kicking off from India tonight where 4 London Designers and Indian Designer-duo showcase their work. Mercedes-Benz World Catwalk will travel globally to connect fashion across boundaries. Rohit Gandhi+Rahul Khanna, the Indian design team should encash on this global exposure. The four London designers are regulars at London Fashion Week and couple of them are great talents. Issa, Felder Felder, Mark Fast and Todd Lynn will showcase key looks from their Spring/Summer 2012 Coleections and so would our Rohit Gandhi+Rahul Khanna at Taj Landsend.
Now the fact that Anil Kapoor hosted an exclusive bash at the Taj Rooftop for Tom Cruise is common knowledge. But what I got to know may not be. Apparently Sonam Kapoor, who had a big say in who to have on the guest-list was dead against Queenie being on it. Remember how Queenie complained to Sonam’s Mom when Sonam made a nasty remark about Queenie’s cosmetic-surgery addiction on Koffee with Karan? Well that did not go down well with Sonam as mommy made her say ‘Sorry’ to Queenie aunty. Did Queenie manages to sneak in to this high-profile bash??? Any news guys???
It seems Luxury Brands are in a store-opening spree.
Premium luxury label HERMES is set to open its major flagship in India, in Mumbai at the beginning of August. The new Hermes store which will cover over 4.000 sqf will be situated in the Fort area, in a heritage building, completely restored.
This will be Hermes’ third store in India, the first two being in New Delhi and Pune. unlike all other international luxury brands already present in India (Vuitton, Gucci, Armani, Zegna etc), the Hermes flagship will be the first stand alone, street location, all other brands being situated within hotel shopping galleries and malls.