Giorgio Armani Ties-Up With Lodha Group’s World Towers

It is the first in India for Giorgio Armani – to conceptualise and design the Interiors of the upcoming luxury residential complexes. Giorgio Armaniand the Lodha Group, one the largest real estate developers of India have announced a partnership that has as its objective the design and the interiors of the residences and common areas of the Upper World Towers in Worli, Mumbai.

The Interior Design Studio Armani / Casa established by Giorgio Armani in 2003 offers for individuals and property developers a full service interior design that starts from the concept stage through to the supervision of the project. As stated by Armani/ Casa – “Integrated into its culture and ethos of India, the interiors of the World Towers will reflect the different facets of aesthetic sensibility of Giorgio Armani in the sign of a deep sense of comfort and functionality. The goal is to create a special atmosphere by virtue of combining shapes, textures and colors perfectly distributed in every room and wrapped in a soft light.”

The residences, designed for a demanding customer niche, will stand as one of the most prestigious residential projects in the world, supported by the high quality of design and the excellence of the service. The World Towers will also be the first project carried out by the Interior Design Studio Armani / Casa for each residential unit. Since its launch in June 2010, bookings for the World Towers residences have exceeded 160 units, making this the most sought after real estate project and the initiative’s most successful country.