LVMH’s Loss Maybe PPR’s Gain

John Galliano post the ‘Jewgate’ scandal last year had to exit Dior, the luxe label owned by Luxury Conglomerate – Louis Vuitton Moet Henessey (LVMH). But now the second biggest luxury group – PPR headed by François-Henri Pinault as the Group’s Chairman is in talks with John Galliano to make PPR’s debut foray in to Haute Couture

None of PPR’s current fashion brands in its portfolio are included in the Haute Couture sphere. Gucci’s Creative Director Frida Giannini has an agreement with PPR to do limited edition evening gowns collection, worn by celebrities such as actress Salma Hayek at red-carpet events. By the way Salma Hayek is married to PPR Chairman, François-Henri Pinault.

French retail conglomerate PPR is in an acquisition spree and recently completed its acquisition of 100 per cent of Italian tailor Brioni. The esoteric label – Brioni will now become a key player in PPR’s move into accessories and expansion in the Asian market.

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