MISSONI – The Latest Luxe-Label Entering India

Yet another ‘First’ from! Missoni – the legendary fashion house from Italy well- known for patterned knits of zigzags, waves, and stripes is coming to India soon and the very first Missoni Store in India would be at DLF Emporio, New Delhi. The presence of Angela Missoni, the Creative Director of Missoni Womenswear and Menswear at the MINT Luxury Conference, Pearl Academy and then attending IIFTI gave me reasons to believe that the brand is coming to India.

But it was the chance spotting of the Missoni Group’s CEO – Alberto Piantoni with Infinity Luxury Group’s Manav Gangwani that confirmed my hunch. Though Manav being Manav denied it all but from resources it is confirmed that Missoni is entering India with Infinity Luxury Group as their India Licensee.

A bit about Missoni – Missoni is still very much a family affair: Rosita and Ottavio’s daughter Angela took over designing in 1996, and sons Luca and Vittorio oversee the business, while Angela’s aspiring-actress daughter, Margherita, is the brand’s ambassador. Missoni has expanded as well. Instead of taking on collaborations like other labels, they developed over 25 sub-lines including M Missoni (a lower-priced line owned by the Valentino Fashion Group), Missoni Home, Missoni menswear, fragrances (first launched in 1980), and at one time, Missoni Sport (now discontinued). In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, a lifestyle hotel chain.


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