Ranveer Singh , a Bollywood star whose stars are not really shining bright on the celluloid has been diligently investing his brand value elsewhere. His Sindhi genes are holding good for him, helping him make wise investment decisions.
In September this year, Allied Blenders and Distillers Ltd. (ABDL) and Ranveer Singh got into a joint venture to launch a range of premium spirits, reflecting India’s growing appetite for luxury products. The new business will focus on creating unique, world-class products. “Ranveer’s involvement goes beyond just being a face; he brings his business acumen and creative insights to the table, helping to shape the brand’s strategy and market approach. This new venture, with a major impact personality like Ranveer Singh, represents our commitment to bring together simply the best,” said Alok Gupta, Managing Director, ABDL.
Not satiated with the spirits business, next Ranveer partnered with Nikunj Biyani to launch a protein food and supplements brand in November 2024. Ranveer co-founded with Nikunj Biyani – SuperYou. The brand’s first product, a protein wafer bar, is available in four flavours—chocolate, choco-peanut butter, strawberry crème, and a cheese variant. The startup received the funding from Rainmatter Capital, the venture capital arm of Zerodha. However, Biyani didn’t disclose the funding amount. SuperYou was founded under venture studio Think9 Consumer. Singh teamed up with Biyani, the nephew of Future Group founder Kishore Biyani, to launch the venture.
As for Ranveer Singh’s film career, the less said, the better. His over-the-top performances have lost charm with the audiences. All Ranveer has got is a spyverse project with film-maker Aditya Dhar. Hope the movie brings Singh back into focus.