At the annual new product launch Apple announced its collaboration with the luxury fashion house –Hermès to produce a range of leather watch bands — a double loop ($1,250), a single loop ($1,100-$1,150) and a wider cuff ($1,500) — with a custom digital face to match. What matters here is the fact that Apple wrangled a partnership […]
The phenomenon of counterfeiting is as old as couture itself. In the early 1900s, fashion forgers often sketched designs they saw in Paris shows and sold reproductions in France and overseas. By 1914, more than two million fake couture labels had been sewn into garments, several of which are currently on view in New York […]
The grotesque yet the most sought after handbag from Hermès- the coveted Birkin is the cause of many a heartburn. Most recently the auction house – Christie’s has been sued for $ 60 Million by another auctioneer – Heritage Auctions. The suit is over Christie’s International poaching the star of Heritage Auctions’ Luxury Goods divisions – […]
World’s Number One Luxury Conglomerate – LVMH has been trying for years now to takeover Hermes and bring it under LVMH umbrella, both through talks and hostile takeover bids but haven’t been successful. So Louis Vuitton went for the next best option. They adopted a new strategy aiming for an improved luxury positioning and launched several […]
When it comes to creating uber expensive products, nobody can beat Hermès. To celebrate the reopening of its 12,000-square-foot Beverly Hills boutique on September 4th Hermès has created two bright blue basketballs, each priced at $ 12,900. The regular Spalding one costs $ 169.95. Hermès, which has turned out footballs and soccer balls in the past, opted for […]
It seems Luxury Brands are in a store-opening spree. Premium luxury label HERMES is set to open its major flagship in India, in Mumbai at the beginning of August. The new Hermes store which will cover over 4.000 sqf will be situated in the Fort area, in a heritage building, completely restored. This will be Hermes’ third […]
I never understood the ‘Birkin Mania’! The bag is pretty basic in looks. In fact many find it outrightly ugly – it’s the Crocs (those ugly footwear) among Bags. Anyway thanks to Hermes’ marketing genious and the deliberate ‘waiting list’ gimmick, Birkin has achieved the cult status. Like Scotch Whiskey where Delhi gulps down more […]
This week, Hermès, the ultra-luxe brand opened its second store in India. Housed in the plush Ista Hotel, Pune, this store—like all other flagships of this label—has been designed by RDAI, interior design agency from Paris. The current well-rounded collection of Hermès products has shelves stocked with everything from handbags (even a Birkin, which you […]
Just the other day, on Saturday afternoon I walked into the Hermes store at The Oberoi and was rather surprised to see a Birkin on display. I asked the sales staff if the Birkin was just for display or one can buy it. The answer was, “Yes, it’s for selling.” There’s no WAIT LIST for […]