ZARA – ZARA…PHAT Ke – PHAT Ke…

Gawd I had the most terrible experience while shopping at ZARA in Mumbai’s Palladium Mall. Believe you me, I never had such a terrible experience even at sales of ‘Export Reject’ stuff at Sarojini Nagar. I wanted to pick up some shirts for myself and guess what, the first shirt I picked up had its front placket torn. Another had the MOP Buttons chipped off and the third one, a Tee had a thread popping out from the shoulder seams. I pulled it very delicately and the whole seam came off.

The horror story did not end there. My lady liked a pair of trousers and there too, the seam at the derriere was almost coming apart. Imagine her horror! We showed it all to one of the senior manageress floating around and all she had to say was a ‘Sorry’ that hardly sounded apologetic. Guess in the hurry to produce a new collection every fortnight, quality is sacrificed. In fact I always knew ZARA may be great in style and pricing but was never long-lasting. Still imagine torn clothes displayed in a much-hyped store that’s not even a month old. What is the merchandising team doing? Or is it that the Indian stores are being fed by rejects of ZARA?

I was born in a Steel City and grew up respecting TATA as a brand that epitomise quality. I don’t know how long that image will last if ZARA’s Indian partners, the mammoth TATA group let defected merchandise stacked up in its ZARA stores. Pathetic is putting it mildly, the experience I had at ZARA.

26 thoughts on “ZARA – ZARA…PHAT Ke – PHAT Ke…

  1. Kari

    Have ALWAYS had problems with Zara clothes…they are one season clothes not meant to be washed more than five times before they fall apart!!
    the thread popping out is a typical situation on 90% of the clothes

  2. jack Post author

    What I saw at ZARA, I doubt those garments will last even a season or 5 washes. Plus they were already torn before being used.
    Great business model, huh. Low shelf-life garments backed with new styles every fortnight…

  3. Kari

    Yep..sure fire way to make money!! go back and buy again and again and again…cause the clothes dont last!

  4. shocked

    it is shocking …. there quality internationally is not that bad … are they trying to dump there rejects in India …

  5. Anthead

    I had noted this in your last post about the Zara opening in Delhi. I was absolutely shocked by the quality of the clothes. They are a lot worse than what you can find in Zaras in the US or Europe.

    I can’t believe those sneaky guys think Indians wouldn’t notice the difference. Given that we have access to fantastic quality cottons and silks and tailoring in this country, why would we settle for mediocrity from Zara?

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  13. feroz

    products available at zara are rejected, zara is ruining image of palladium. Produts are not worth even at 90% off/ discount. These product can be found on cst footpath. Some of the jackets were not having bottons, I found some jacket, suits wich are very similiar to suits used by security / fire department enployees in europeon contries. Lot to say but final words, zara is dumping ground were dumb indian buyers buy worst quality product in the name of so called brand.

    It is my personnal request to each and every drand/quality loving people please be carefull while buying anything from any store.

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