In one my recent visits to Mumbai, I accompanied a friend who was scouting for some budget residential properties to house his man-force for a mega industrial project. He took me to Navi Mumbai to a place called Kharghar where a concrete jungle is coming up.
As we drove through Kharghar, I saw huge projects of Residential Apartments, Commercial Complex and even a Helipad being constructed by a certain Armstrong Group. The Armstrong Group put up huge signages of HEX WORLD, HEX CITY and HEXO BLOC. As we drove through those huge billboards, I uttered, “This Armstrong Group and its HEX Projects must be some International Real Estate player’s venture.” The property dealer who was sitting on the back seat laughed and said, “Sir, no this group is 100% Mumbaiya.” I argued, “The name sounds very international and see the number of projects they have undertaken.” The property dealer now burst into a louder laughter and said Hex Armstrong is nothing but Chhagan Bhujbal in English. Chhagan is six or heaxagon and Bhujbal is Armstrong.”
My-my, that’s so true and such a literal translation of the Deputy CM of Maharashtra’s name – Chhagan Bhujbal aka Hex Armstrong. But in the Armstrong Group’s website Chaggan Bhujbal finds no mention but then politicians always prefer to be Benami. Ummm, no doubt the group got prime land and such huge projects undergoing. This can happen only in India!
That’s hilarious – the man has a sense of humour about his underhanded dealings.
After reading this I thought it was very informative. I appreciate you taking the time and effort to put this post together. Once again I find myself spending way to much time both reading and commenting. But so what, it was still worth it!
Kelly says:
January 28, 2011 at 9:01 AM
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G says:
May 9, 2011 at 11:43 AM
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cuevana says:
May 28, 2011 at 2:35 AM
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Seo Service says:
May 31, 2011 at 9:06 PM
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digest it says:
June 6, 2011 at 4:25 PM
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remmy says:
September 6, 2011 at 10:33 PM
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January 20, 2013 at 5:06 AM
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Lol! What a “clever” coverup name. I wonder who others are taking a leaf off his book.. next time a big company crops up out of nowhere i’d remember to use some lingo-tricks in my head.
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