What is that one commonality between Indian Prime Minister, Narendra Modi and Italian fashion label, Dolce & Gabbana? It is the ‘Selfie Obsession’ of NaMo and D&G. We all by now know about Prime Minister’s weird penchant for selfies but wasn’t really aware of Dolce & Gabbana’s penchant for selfies too. The Dolce & Gabbana’s fall campaign is all about SELFIES. The fall 2015 campaign of D&G has models including Ashleigh Good, Vittoria Ceretti, Esmerelda Seay Reynolds, Tami Williams and Sora Choi clad in the “Viva la Mama”-themed collection and taking Selfies.
While addressing the nation with his ‘Mann Ki Baat’ PM Narendra Modi loved an idea of a Sarpanch from Haryana and said, “In Haryana, a village Sarpanch initiated a #SelfieWithDaughter initiative. I urge all of you, share a #SelfieWithDaughter. Also share a tagline that will encourage ‘Beti Bachao, Beti Padhao’,” Soon Modi lovers went crazy posting ‘Selfie With Daughter’ and crowded the social media space.
But then there are two huge differences between Narendra Modi and Dolce & Gabbana. The fall 2015 campaign of D&G has also ‘family’ and ‘spaghetti’ taking center stage. Narendra Modi is not a ‘family’ man. He is a bachelor who separated from his wife ages ago. (The Khaki Half-Pant donning Boyz Club has a big influence on NaMO.) I am pretty sure Modi hates ‘spaghetti ‘. He has a strong dislike of all things Italian courtesy Sonia Gandhi. In his many foreign trips, Italy has n’t yet found a place in his itinerary and the Italian Marines case is a big pain in the wrong place right now for the PM.